Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide a better user experience.

1.1 How Cookies Work

When you visit our website:

• Your browser stores small files containing information about your visit
• These files are retrieved when you return to the site
• They help us remember your preferences and improve functionality
• Most cookies contain a unique identifier that doesn't identify you personally

1.2 Similar Technologies

In addition to cookies, we may use similar technologies such as:

• Web beacons: Small transparent images that help track website usage
• Local storage: Browser storage for larger amounts of data
• Session storage: Temporary storage that expires when you close your browser
• Pixels: Tracking codes embedded in emails or web pages

2. Why We Use Cookies

We use cookies for several important purposes:

2.1 Essential Website Functions

• Age verification compliance (required for gambling-related content)
• Remembering your cookie preferences
• Maintaining security and preventing fraud
• Enabling website features and navigation

2.2 Improving User Experience

• Remembering your preferences and settings
• Reducing the need to re-enter information
• Providing personalized content
• Optimizing website performance

2.3 Analytics and Insights

• Understanding how visitors use our website
• Identifying popular content and areas for improvement
• Measuring the effectiveness of our content
• Analyzing traffic patterns and user behavior

2.4 Marketing and Advertising

• Delivering relevant content and offers
• Measuring advertising effectiveness
• Supporting our affiliate marketing partnerships
• Retargeting website visitors with relevant content

3. Types of Cookies We Use

We categorize cookies based on their purpose and how long they remain on your device:

3.1 By Purpose

• Essential Cookies: Necessary for website functionality
• Performance Cookies: Help us understand website usage
• Functionality Cookies: Remember your preferences
• Marketing Cookies: Track your activity for advertising

3.2 By Duration

• Session Cookies: Deleted when you close your browser
• Persistent Cookies: Remain on your device for a set period

3.3 By Source

• First-Party Cookies: Set directly by Lucky Haven
• Third-Party Cookies: Set by external services we use

4. Essential Cookies

These cookies are necessary for our website to function properly and cannot be disabled. They enable core functionality such as security, age verification, and basic navigation.

4.1 Age Verification Cookies

4.2 Security and Functionality Cookies

4.3 Legal Basis

Essential cookies are necessary for the legitimate operation of our website and compliance with legal requirements. They do not require consent under UK law.

5. Analytics Cookies

These cookies help us understand how visitors interact with our website, allowing us to improve user experience and content quality.

5.1 Google Analytics

5.2 What We Measure

• Page views and session duration
• User journey through the website
• Traffic sources and referral sites
• Device and browser information
• Geographic location (country/city level)
• Content engagement and interaction

5.3 Data Protection

Analytics data is:

• Anonymized and aggregated
• Not linked to personally identifiable information
• Used solely for website improvement
• Retained for 26 months maximum

6. Marketing Cookies

These cookies track your activity across websites to deliver personalized advertising and measure campaign effectiveness.

6.1 Advertising Networks

6.2 Affiliate Tracking

We use cookies to track affiliate referrals:

• Attribution of casino registrations
• Commission tracking
• Performance measurement
• Fraud prevention

6.3 Retargeting

Marketing cookies enable us to:

• Show relevant content to previous visitors
• Customize ads based on pages viewed
• Measure ad campaign effectiveness
• Prevent showing ads to users who've already converted

7. Third-Party Cookies

Some cookies are set by third-party services we use to enhance our website functionality:

7.1 Content Delivery Networks

• Cloudflare: Website security and performance
• Google Fonts: Web font delivery
• YouTube: Video content embedding

7.2 Social Media Integration

• Twitter: Social sharing buttons
• Facebook: Like buttons and social plugins
• LinkedIn: Professional sharing features

7.3 Email Services

• Mailchimp: Newsletter subscription tracking
• SendGrid: Email delivery analytics

7.4 Third-Party Policies

Third-party cookies are governed by the respective companies' privacy policies:

• Google Privacy Policy
• Facebook Privacy Policy
• Microsoft Privacy Statement
• Cloudflare Privacy Policy

8. Managing Your Cookie Preferences

8.1 Our Cookie Preference Center

You can manage your cookie preferences at any time through our preference center:

• Access via the cookie banner when you first visit
• Use the "Cookie Preferences" link in our footer
• Click the cookie icon that appears on every page

8.2 Granular Control

You can enable or disable specific types of cookies:

• Essential: Cannot be disabled (required for basic functionality)
• Analytics: Can be disabled (affects our ability to improve the site)
• Marketing: Can be disabled (affects personalized content and ads)

8.3 Consent Management

Your cookie choices are:

• Saved for future visits
• Applied across all pages of our website
• Respected until you change them
• Can be updated at any time

9. Browser Cookie Settings

You can also control cookies through your browser settings. Here's how to manage cookies in popular browsers:

9.1 Google Chrome

1. Click the three-dot menu → Settings
2. Go to Privacy and Security → Cookies and other site data
3. Choose your preferred cookie settings
4. Use "See all cookies and site data" for specific management

9.2 Mozilla Firefox

1. Click the menu button → Settings
2. Select Privacy & Security panel
3. Choose your cookie and tracking protection settings
4. Use "Manage Data" to view and delete specific cookies

9.3 Safari

1. Go to Safari → Preferences
2. Click the Privacy tab
3. Choose your cookie preferences
4. Use "Manage Website Data" for specific control

9.4 Microsoft Edge

1. Click the three-dot menu → Settings
2. Go to Cookies and site permissions
3. Choose "Cookies and site data"
4. Manage your cookie preferences

9.5 Mobile Browsers

Cookie settings on mobile devices can be found in:

• Chrome Mobile: Settings → Site Settings → Cookies
• Safari Mobile: Settings → Safari → Block All Cookies
• Firefox Mobile: Settings → Data Management

10. Impact of Disabling Cookies

10.1 Essential Cookies

Disabling essential cookies will affect:

• Age verification functionality
• Cookie preference memory
• Website security features
• Basic navigation and functionality

10.2 Analytics Cookies

Disabling analytics cookies will:

• Prevent us from understanding user behavior
• Limit our ability to improve the website
• Reduce personalization of content
• Not affect core website functionality

10.3 Marketing Cookies

Disabling marketing cookies will:

• Reduce personalized advertising
• Limit affiliate tracking accuracy
• Prevent retargeting campaigns
• May result in less relevant content

10.4 Alternative Functionality

If you disable cookies, you can still:

• Browse our content (with reduced functionality)
• Read casino reviews and guides
• Access news and opinion articles
• Contact us through our contact form

11. Updates to This Policy

11.1 Policy Changes

We may update this Cookie Policy to reflect:

• Changes in cookie usage
• New technologies or services
• Legal or regulatory requirements
• Best practice improvements

11.2 Notification of Changes

When we make significant changes, we will:

• Update the "Last updated" date
• Display a notification banner
• Email registered users (if applicable)
• Request new consent where required

11.3 Reviewing Changes

We recommend reviewing this policy periodically to stay informed about how we use cookies and protect your privacy.

12. Contact Us

If you have questions about our Cookie Policy or want to exercise your rights regarding cookies:

Cookie-Specific Requests

You can contact us to:

• Request information about specific cookies
• Report technical issues with cookie settings
• Ask questions about third-party cookies
• Request deletion of specific cookie data
• Provide feedback on our cookie practices